Privacy Policy and Personal Data Protection

Last updated: 05.08.2026

PESHTERA™ respects your privacy and is committed to protecting the personal data of all visitors and customers of our online store.

This Privacy Policy explains what personal data we collect, why we process it, how long we retain it and what rights you have under Regulation (EU) 2016/679 (GDPR) and the applicable legislation of the European Union.

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

The controller responsible for processing your personal data is PESHTERA™, the operator of this online store.

If you have any questions regarding the processing of your personal data, you may contact us at:

E-mail: help@1001obuvki.com

Telephone: +359 878 959 971

Viber / WhatsApp: +359 878 959 971

Postal address:

Burgas, Bulgaria

Izgrev Residential Complex, Block 140, Floor 1

Returns, Complaints and Refund Department

2. What Personal Data We Collect

Depending on the services you use, we may collect the following categories of personal data.

Information provided directly by you

• First and last name
• Telephone number
• E-mail address
• Delivery address
• Billing address
• Company details (where applicable)
• Information submitted via our contact form, Viber, WhatsApp or e-mail

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Approximate location
• Date and time of access
• Pages visited
• Information collected through cookies

3. Why We Process Your Personal Data

Your personal data is processed only for legitimate purposes, including:

• processing and fulfilling your orders;
• arranging product delivery;
• processing payments;
• issuing invoices and accounting documents;
• handling warranty claims;
• processing complaints;
• managing returns and refunds;
• communicating with you regarding your orders;
• improving our website and customer experience;
• analysing website traffic and user behaviour;
• complying with applicable legal obligations.

PESHTERA™ does not sell, rent or disclose customers' personal data to third parties for their own marketing purposes.

4. Legal Basis for Processing

Your personal data is processed on one or more of the following legal grounds:

• performance of a contract;
• taking steps prior to entering into a contract at your request;
• compliance with legal obligations;
• legitimate interests pursued by PESHTERA™, provided such interests do not override your fundamental rights and freedoms;
• your explicit consent where required by law.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal obligations.

After the applicable retention period expires, your personal data will be securely deleted or anonymised unless a longer retention period is required by law.

6. Sharing Personal Data with Third Parties

To process your orders and ensure the proper operation of our online store, PESHTERA™ may share the necessary personal data with trusted third-party service providers only when required to perform a specific service.

Your personal data may be shared with:

• courier companies responsible for delivering your orders;
• payment service providers;
• website hosting and IT service providers;
• website analytics and online marketing service providers;
• public authorities where disclosure is required by applicable law.

Only the minimum amount of personal data necessary for the specific service is shared.

7. Third-Party Services We Use

To ensure the proper operation of our online store and continuously improve our services, we use the following third-party platforms and technologies.

Google Analytics 4

Used to analyse website traffic, visitor behaviour and improve the performance of our online store.

Google Tag Manager

Used to manage analytics and marketing tags implemented on our website.

Google Ads

Used to measure the effectiveness of advertising campaigns and display relevant advertisements.

Meta Pixel

Used to measure conversions and optimise advertising campaigns on Facebook and Instagram.

Stripe

All credit and debit card payments are securely processed through Stripe Checkout.

PESHTERA™ does not have access to your complete payment card details, including the card number, expiration date or security code (CVV/CVC).

PayPal

If you choose PayPal as your payment method, your payment information will be processed in accordance with PayPal's own Privacy Policy.

DPD and Speedy

To deliver your order, we provide the courier company only with the information necessary for delivery:

• customer name;
• telephone number;
• delivery address.

Customer Communication

To provide customer support and order-related communication, we may contact you via:

• e-mail;
• Viber;
• WhatsApp.

These communication channels are used exclusively for order confirmation, deliveries, returns, warranty claims and customer support.

PESHTERA™ does not send marketing newsletters without the customer's explicit consent.

8. Cookies

Our website uses cookies that are necessary for the proper operation of the online store.

Cookies may be used for:

• ensuring the proper functionality of the website;
• remembering the contents of your shopping cart;
• maintaining secure user sessions;
• analysing website traffic;
• improving user experience;
• measuring the effectiveness of advertising campaigns.

You may control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of the website.

9. Data Security

PESHTERA™ applies appropriate technical and organisational measures to protect personal data against:

• unauthorised access;
• loss;
• alteration;
• disclosure;
• accidental or unlawful destruction.

Access to personal data is restricted only to authorised personnel who require such information in order to perform their duties.

10. Your Rights

Under Regulation (EU) 2016/679 (GDPR), you have the right to:

• obtain information about the processing of your personal data;
• access your personal data;
• request correction of inaccurate or incomplete personal data;
• request deletion of your personal data where permitted by law;
• request restriction of processing;
• object to the processing of your personal data where applicable;
• receive your personal data in a structured, commonly used and machine-readable format;
• withdraw your consent at any time where processing is based on consent;
• lodge a complaint with the competent Data Protection Supervisory Authority.

11. Contact Information

If you have any questions regarding the processing of your personal data or wish to exercise any of your rights, you may contact us at:

PESHTERA™

E-mail: help@1001obuvki.com

Telephone: +359 878 959 971

Viber / WhatsApp: +359 878 959 971

Postal Address:

Burgas, Bulgaria

Izgrev Residential Complex, Block 140, Floor 1

Returns, Complaints and Refund Department

12. Changes to this Privacy Policy

PESHTERA™ reserves the right to update this Privacy Policy whenever required due to changes in applicable legislation, the services we use or the way personal data is processed.

The latest version of this Privacy Policy will always be available on the official website of our online store.